7 more ways native speakers can effectively communicate internationally

This article was first published on etprofessional.com, where I am a resident blogger.

This is the final part of a 4-parter.

You can read Part 1 here, Part 2 here, and Part 3 here.

When you think of someone with good communication skills, you might recall the very witty speaker giving a talk at a conference, or the charming host at a party, or the very confident politician who manages to persuade masses with his rhetoric. Communication skills seem like a privileged gift to some. A gift to charm, to amuse, and to persuade.

But the ability to communicate effectively in an international arena requires skills that are useful to those having to manage teams across national borders, deal with suppliers and clients based abroad, and get along with colleagues and friends who come from cultures and language backgrounds different from your own. In the age of the internet, Skype, and online communication, they are skills that anyone living in the modern world would need, and are certainly able to acquire.

In my first and second blogposts of this series, I looked at the reasons why native speakers of English might need to learn how to speak English internationally, pointing out the need for us to not rest on our laurels, assuming that our native language has been adopted as the global language of trade, business and education, and that we have no need to work on our communication skills.

In my last post, I looked at five of the ways native speakers can work on their soft skills when communicating internationally, and in this last post of the series, I will be looking at seven more ways we can become better international communicators.

6. Learn to accommodate and adapt to different ways of communicating.

Different speech communities might have different conversation styles. This might affect the following:

  • The speed of speech;
  • The volume of speech;
  • The pitch of one’s voice;
  • The intonation and stress patterns of a sentence;
  • The norms of turn-taking and interrupting;
  • Direct and indirect ways of speaking;
  • Narrative structures of stories told;
  • Expectations of their conversation partner;
  • Different ways of speaking to people of a higher status, etc.

When our interlocutors have a different conversation style to our own, it is sometimes easy to get the wrong impression and assume that our interlocutor is rude, insincere, strange or even obnoxious.

Try to spot what it is about their conversation style that is different from yours.

Is it the staccato-like quality to their speech? Is it the fact that they tend to leave long silences in between turns? Is it the way they like to back up every claim they make with a long background story?

Once you can spot the difference between your conversation styles, you can then accommodate them and practice adapting. It might be difficult to suddenly start speaking quickly if you are used to speaking slowly. And intonation and stress patterns might too ingrained to try and adapt.

But some conversation features might be easier for you to adapt to. You could allow for some silence between turns if that’s what they do. And if they tend to tell lots of background stories, you could even try telling a background story or two of your own that supports what you say.

The willingness to accommodate and adapt also applies to different language levels and abilities. In my last post, I wrote about how we can tailor the language we use to make our talk clearer to our conversation partners.

Be aware of your conversation partner’s language ability. Do they sound like beginners, low-intermediates, high-intermediates, or advanced speakers? When you are speaking to them, what do they understand and what do they have difficulty with? Can you make your message clearer to them by adapting the way you speak?

Here is an example of how Steve McClaren, a football manager working in Holland, adapts to the English speakers in Holland. How does he adapt his speech?

Instead of applauding McClaren’s ability to communicate internationally, this interview came under a lot of criticism from British native speakers of English. It was curious to see how uncomfortable it made many native speakers to hear a fellow native speaker change the way he spoke. Perhaps this calls for more awareness raising of the importance of adapting our speech in international communication.

 

7. Ask for clarification.

The different conversation styles, the mixed abilities and levels of English, the varied cross-cultural norms all make international communication rather tricky and the likelihood of misunderstandings is intensified. And misunderstandings could have very negative consequences in the world of international business.

It is therefore extremely important to listen actively and avoid making assumptions. If you are unsure of what your interlocutor means, what he/she might be implying, or how they feel about what you’ve said, do not be afraid to ask questions and clarify what is being said.

Instead of simply saying, “I don’t understand what you’re saying!”, try using phrases like:

“Let me check that I understood you correctly…”
“So I believe what you are saying is…”
“Do you mean …?”
“Let me just repeat that back to you to make sure that we understand the same thing.”
“I know you said…but how do you feel about it?”
“Am I right to assume that you are not very keen on…?”

 

8. Paraphrase and summarise what you’ve said.

While we might make use of clarification techniques with our interlocutors, we cannot assume that they will do the same. Some conversation partners might even nod, smile or say ‘yes’ to everything you are saying but this might not mean that they actually understand you clearly.

In order to ensure that what you are saying is understood, ensure that you

  1. make your point clearly,
  2. give reasons and/or examples to back up what you are saying,
  3. repeat your point again using different words, i.e. paraphrase.

At the end of a business conversation or meeting, it is helpful to summarise the main points of what has been discussed and agreed on, and to reiterate the action that needs to be taken.

 

9. Avoid too many cultural references.

If you are used to only speaking to people from your own native speaker communities, then you might be unaware of the number of cultural references littered throughout your daily conversations.

The next time you have a conversation, notice how many of the following categories of references you and your friends use in conversation:

  • References to pop icons and celebrities (who might not be internationally known);
  • References to political figures (who might not be internationally known) and what they represent;
  • References to TV shows, films and music (past and present) that might not be known to others;
  • References to certain stereotypes known to your own community/region, e.g. all Chelsea supporters are XYZ; people from Newcastle like to do XYZ, people from Glasgow speak in a particular way that is perceived as XYZ…
  • References to places in your country or region that might be obscure to others;
  • References to groups of people in your country, e.g. hipsters, goths, scousers, Sloane rangers, toffs, Essex girls, etc.
  • References to typical dishes, foods or drinks from your country/region;
  • References to typical pastimes and hobbies that might not be shared by others
  • References to historical events that might not be as internationally known as you may think, etc.

I am of course not implying that you should have conversations devoid of all cultural references. But if you do make a reference to one of the above, be aware that you might need to explain it to the non-native speaker. And too many of such cultural references might kill the conversation.

 

10. Use humour carefully.

Humour is often used to break the ice, to ease the tension and to bond with others. But it can also be used to exclude and to confuse.

Looking through the ‘Top 20 jokes ever’ as compiled by the Mirror, you will immediately notice that all the jokes listed featured a play on words. One had to know either the multiple meanings of a word/phrase, or the homonyms (words that sound like one another but have different meanings). Some of them require some cultural knowledge either of Britain or of the country the joke mentions.

Here’s an example:
“Doc, I can’t stop singing The Green, Green Grass of Home. He said: ‘That sounds like Tom Jones syndrome.’ ‘Is it common?’ I asked. ‘It’s not unusual’ he replied.

Our cultural upbringing has a lot to do with our sense of humour. I once had the following conversation with a Japanese housemate:

Yuki: Is this Coca-Cola?
Me: No, it’s a pizza.

Although it was not a particularly good joke, I had meant it to be ironic but not sarcastic. Yuki, however, was puzzled and slightly insulted, thinking that I meant to treat her like the fool. Some months and many bad jokes later, Yuki said to me, ‘I finally understand the British sense of humour! It’s all about bullying others!’

Upon some research, I found that both the Japanese and the Chinese had only one expression to mean both irony and sarcasm. Being ironic, therefore, carried a negative connotation of insulting the hearer. Although Yuki had identified the semantic pattern in creating irony, the sense that the English found humour in bullying others was certainly misplaced.

Anthropologist Fox (2004:65-66) notes that the English treat irony as ‘a constant, a normal element of ordinary, everyday conversation’ and the ‘dominant ingredient in English humour’. What makes irony even more difficult for foreigners to understand is the fact that delivering the joke with a deadpan face is the expected norm.

Categorising understatements as part of irony, Fox sympathises with the non-native speaker, admitting that this constant self-parodying is part of the English psyche deeply ingrained in the culture.

So use irony sparingly in international communication and be aware that what might be lauded as wit in an English native speaker culture might just be seen as condescension and even one-upmanship to a non-native speaker.

 

11. Be aware of the way you communicate with other native speakers in the room.

When in a meeting or gathering involving other native and non-native speakers, it is tempting for the native speaker to start using complicated language and cultural references that might exclude the non-native speakers in the room. At best, this will cost you bonding opportunities with the non-native speakers; and at worst, this will lead them to believe that you are strategically using your mastery of your native tongue to confuse, to trick and to run circles round those whose native tongue isn’t English.

When speaking to other native speakers in the presence of non-native speakers, be considerate to those participating in your conversation and don’t assume that just because the fellow native speaker understands you, the others do too.

 

12. Learn another language.

This might be a tall order, but you need not embark on a full-scale language learning journey in order to empathise with those who use English as a second language. The next time you go abroad, attempt to learn and use some simple phrases at the airport, at the shops and at the restaurants.

As a speaker of the world’s lingua franca, it is sometimes tempting to fall back on English to communicate your needs. It is after all less embarrassing and you feel more in control. But it is precisely this control over your communicative ability that needs to be stripped in order for you to gain better insights into the interactions you will have with non-native speakers of English.

Sociolinguist John Gumperz, the father of interactional sociolinguistics, was known for saying that the ‘standard’ form of a language (in our case ‘native speaker British/American English’) is really the dialect of those who are in power. And those who speak a stigmatised and less powerful dialect (e.g. our non-native speaker counterparts) often are expected to have the ability to be diglossic (fluent in their own dialects/languages plus the standard variety).

Gumperz very astutely observes that those who are native to the prestige dialect (that which is considered the ‘standard’) are rarely able to speak in other codes. Although Gumperz made such observations in the 1960s, it is perhaps still true of the English native speakers in today’s world where most English speakers are in fact non-native.

It is perhaps time that the native speakers who aim to communicate internationally strive to be more diglossic and improve their ability to code-switch from their native ways of speaking English to adapt to their interlocutors from the international community.

To read more on the subject, please look at a copy of my book, Successful International Communication, published in December 2018.


Bibliography

Fox, K. (2004) Watching the English: The Hidden Rules of English Behaviour. London: Hodder.

Gumperz, J. (1971) Language in Social Groups. Stanford: Stanford University Press.

Further reading

Chong, C.S. (2018) Successful International Communication, Pavilion Publishing.

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5 (out of 12) ways native speakers can effectively communicate internationally

This is the 3rd part of a 5-parter that was first published on ETprofessional.com, where I am a resident blogger.

You can read part 1 here, part 2 here and part 4 here.

Several years ago, in an episode of the reality TV game show The Apprentice (UK), Sir Alan Sugar sent the candidates to Germany to negotiate a deal with some distributors. One of the candidates approached every one of her appointments speaking rapidly, not allowing the other people in the room a turn to speak or giving them any chance to clarify what she was saying.

Despite the feedback given by her teammates about her ineffective communication style with the German potential business partners, she insisted that there was nothing wrong with the way she was speaking. That was until she arrived in the boardroom with Sir Alan Sugar, who did not hesitate to tell her off for losing the business.

Sir Alan Sugar then proceeded to lecture the candidate on the need to speak what he called ‘Trade English’ when doing business internationally. And not knowing the difference between ‘Trade English’ and the way she spoke English with her English clients had cost her the business deal.

I started this blog series two months ago with the post ‘5 reasons why native speakers need to learn to speak English internationally, and the post has gone on to receive a lot more attention than I had anticipated.

The overwhelming number of votes that led it to win the British Council featured blog of the month award and the interest and discussion it generated over social media confirmed the fact (to me) that this was something that needed to be said.

Following the award was an IATEFL Birmingham Online video interview about the blogpost, and then the second post of the series, ‘5 more reason why native speakers need to learn to speak English internationally’, was published.

The blogpost also provided fodder for a podcast by the TEFL Show where the two speakers discussed the five different reasons suggested by my post, gave their own opinions and provided concrete personalised examples of their very own.

But can the issues that native speakers have with international communication be resolved simply by speaking what Sir Alan Sugar called ‘Trade English’?

More commonly known as ‘International English’, this often refers to the use of English as the main language of meetings, negotiations, emails, etc. when communicating internationally.

In the field of sociolinguistics, this phenomenon is better known by the term ‘English as a Lingua Franca’ (ELF). ELF highlights the fact that as many as 80% of the users of English who are traditionally considered non-native speakers are using English as the common language to speak to other non-native speakers. (Seidlhofer, 2004) They might encounter native speakers of English in their business interactions, but they have not learnt English to communicate specifically with native speakers. To many of them, English is a tool for international communication.

For the native speaker of English entering an environment where there might be more non-native speakers than native speakers, it is important that they consider their communication strategies and how they can build better business relationships without intimidating their interlocutors with their language expertise.

How can native speakers (or any speaker of English for that matter) learn to communicate better internationally?

Here are my first five out of twelve tips.

1. Speak clearly and watch your speed of speech.

If, like me, you are the kind of person who speaks at a mile a minute, remember to slow down, take a beat between phrases and sentences, and as a good stage actor would say, ‘Own your words!’

Avoid mumbling.
Think about what you want to say, and then say it. Try not to be the stereotype of a bumbling buffoon.

Don’t let your sentences trail off with the expectation that people know what you mean and thus you don’t need to say it.
They don’t know what you mean and you DO need to say it.

2. Listen actively.

Many of us say we are listening, but in fact, we are only half listening, waiting for our turn to speak and being distracted by other thoughts. Pay attention to what is being said and what is not being said. Don’t presume you know what the speaker means. Listen with an open mind.

Effective listeners remember that ‘words have no meaning – people have meaning’. The assignment of meaning to a term is an internal process; meaning comes from inside us.
And although our experiences, knowledge and attitudes differ, we often misinterpret each other’s messages while under the illusion that a common understanding has been achieved.
❞ (Larry Barker)

3. Be aware of the language you use.

There may not be a need to ‘dumb down’ your English and try and speak ‘incorrectly’, but that does not mean you should overcomplicate your sentences unnecessarily.
Become aware of the structures and the vocabulary you use when you speak. Are they appropriate to your interlocutors?

(i) Grammar & Vocabulary

Which one do you think is clearer to the non-native speaker?
(a) Should you happen to see him, let him know that I am expecting him to hand the report in to me soon as.
(b) If you see him, tell him to submit the report to me as soon as possible.

It is clear that sentence (a) is a lot more complex and difficult to understand than sentence (b). But why? Here’re the issues with sentence (a):

  • It uses the ‘Should + person + happen + to-infinitive’ structure’ – not only is this much more complicated than a simple ‘if’, the meaning of ‘should’ here is slightly different from its more common usage.
  • It is more verbose, using ‘let him know that I am expecting him to…’ In the English culture, creating distance by using more words and more complex structures can make the speaker seem more polite. In international communication, clarity is a higher priority. Being unclear and overly verbose and distant might create the opposite effect of being impolite.
  • It uses the separable phrasal verb ‘hand in’, which might be more difficult to understand than ‘submit’.
  • It uses a modern truncation of the abbreviation ‘ASAP’ – ‘soon as’. Avoid trendy modern native speaker talk. It ought to serve to bond but can instead backfire and serve to confuse. Abbreviations are also best avoided, especially if you suspect that your interlocutor might not know what they stand for.

Which one do you think is clearer to the non-native speaker?
(a) That has nothing to do with me at all.
(b) That is not connected to me at all.

Many native speakers might think that sentence (a) is the easier one, but if you break the sentence down into its smaller parts, you start to realise that it isn’t easy for the non-native speaker to derive meaning from it. Knowing the meaning of the words ‘has’, ‘nothing’, and ‘to do’ would not give you a clue to what the whole sentence actually means. Sentence (b) is more direct in its meaning.

Sentence (a) is in fact quite idiomatic in its usage. There are some ELF proponents who believe that idioms should not be used in international communication. I, however, would suggest a more measured approach that requires awareness and reflection.

The following three sentences all contain idioms. Which one do you think is clearer to the non-native speaker?

(a) Gary was flat busted.
(b) Gary didn’t have a nickel to his name.
(c) Gary was broke.

Sentence (a) uses a localised idiom and can only be understood by people from a certain locality. Naturally, it’s not advisable that we use local idioms and colloquialisms in international communication.
Sentence (b) uses idiom and, arguably, a rather archaic one at that. Not the best way to promote effective international communication.
Sentence (c) uses the idiom ‘broke’, which is commonly used worldwide and has been absorbed into our everyday vocabulary. Such an idiom would probably not cause as much of an issue with understanding.

When using idioms, consider if they are localised and specific to where you come from. Using an idiom that is only understandable to the speaker and not to the listener will cause ‘unilateral idiomaticity’ (Seidlhofer, 2004) and can hinder communication.

 

(ii) Pronunciation

Your accent is part of your identity and you should definitely be proud of it. But your accent switches ever so subtly as you move from talking to your mates at the football game to talking to the Director of your company.

We all code-switch depending on who we speak to, so consider how you might change the way you enunciate your words when speaking to non-native speakers who might find it harder to understand you, as they may be more self-conscious and embarrassed to admit it.

When speaking, watch the unstressed words in your sentences. Make sure they are not somehow swallowed and gone from your sentence.

Think about the pronunciation features that you use that might cause interference in your communication. For example, if you are British, you might use the glottal stop for the ‘t’s in ‘bottle’ or ‘water’. Pronounce your ‘t’s clearly and make it easier for your interlocutor.

And remember that your non-native speaker interlocutors may have a ‘foreign accent’ but that accent is also part of their identity, so avoid criticising it.

 

4. Give others a turn to speak

Ask for opinions, involve everyone, and encourage them to speak. When others are speaking, support them.
Avoid monologue-ing.

Be aware that different cultures have different norms when it comes to turn-taking, interrupting and holding the floor when speaking.

5. Respect others.

As a native speaker who is used to hearing your language used in a particular way for most of your life, it might be difficult, even grating, to hear variation and ‘mistakes’ in the language usage of a non-native speaker. Try to avoid nit-picking and try not to pretend you don’t understand when you do. Don’t forget they are speaking in their second language, so do allow them the benefit of the doubt.

In a social media discussion of the issue of helping native speakers become more effective international communicators, I came across a few skeptics who agreed that this was a problem but strongly believed that it was not a skill that can be taught. Some people are just born to be good at communicating with non-native speakers and are more sensitive to the needs of others.

I have no doubt that there are those who are naturally better international communicators than others, just like there are those who are more adept at making conversation in social situations and those who are just a bit more socially awkward.

But this does not mean that good communication skills cannot be taught.

 

There are already existing workshops and courses for native speakers of English run by companies like York Associates and freelancers like myself.

Commissioned by corporations and organisations where international communication is at the hub of their business, such courses often use critical incidents, case studies, role-plays and simulations, and critical thinking tasks to encourage the practice of effective international communication skills.

But central to such training is the promotion of self-reflection and self-awareness.

For if the candidate from The Apprentice could see herself through the eyes of the German business partners she was communicating with, I am sure she would immediately strive to make changes to how she spoke English internationally.

To read more on the subject, please look at a copy of my book, Successful International Communication, published in December 2018.

 


Bibliography

Seidlhofer, Barbara (2004) ‘Research Perspectives on Teaching English as a Lingua Franca’, Annual Review of Applied Linguistics 24: 209-239.

Further reading on the subject

Chong, C.S. (2018) Successful International Communication, Pavilion Publishing.

Dignen, B and McMaster, I. (2013) Communication for International Business – The secrets to excellent interpersonal skills. Collins: London.